Facebook Adds Show More and Show Less Controls For Posts
Facebook has added two new controls for posts: show more and show less. These controls are available in the three-dot menu on the upper-right corner of posts. Users can also test these new controls by clicking on them. Facebook plans to test them in Reels as well.
“Show more” and “show less” buttons will begin appearing below posts from friends and recommended content on users’ news feeds, Meta announced today in a blog post. Clicking the options temporarily increases or decreases how similar content is ranked, resulting in a more fine-tuned feed of content users actually want to see so they spend more time on the platform.
Meta has made it clear that Facebook’s Feed, originally meant as a place to connect with friends, is changing rapidly in an era of TikTok dominance. TikTok’s addictiveness comes from its powerful recommendation algorithm that keeps people entertained and scrolling, and Meta has a lot of catching up to do if it hopes to keep growing its user base. Maybe it should go back to the news feed sliders
Limiting ad targeting
Despite the new controls, it’s still possible to see ads that you don’t want to see. You can choose to hide ads from certain topics, such as alcohol and gambling. Next year, Facebook plans to add additional controls to limit which topics you see ads for.
The new controls are a response to recent reports by ProPublica that certain companies have been discriminating against users by race and other categories. Facebook recently said it would no longer allow companies to exclude users by race or gender. It also settled with several civil rights organizations over the controversy. Facebook’s business model depends on targeted advertising, which is responsible for the company’s $86 billion annual revenue. But the new limits could affect smaller businesses. To combat this, Mudd recommended broad targeting using gender and Engagement Custom Audiences.
Meta already has an assortment of different ways users can tell Facebook and Instagram what they want to see — and what will keep them coming back. On Facebook, users can already hide posts, which is supposed to prompt the platform to cut back on the amount of related content. Users can also tweak their Feed preferences to customize which posts they see by adding favorite friends or snoozing posts from other users, groups, and pages. In August, Instagram announced it would be testing a way for users to make lists of keywords and emoji that they’re not interested in, a more granular way of signaling content preferences.
Optimizing Facebook ads,show
Facebook ads are noisy. They will catch the attention of potential customers before they read your copy. To get their attention, try to make them entertaining or innovative. You can use video to attract more attention. Promo by Slidely, for example, uses video ads to boost brand awareness for businesses.
Facebook ads are expensive, and you’re probably working with limited budgets. By lowering the CPC (cost per thousand impressions), you can reduce your cost per lead, acquisition, and click. Facebook’s algorithm is designed to maximize ad performance, so you must optimize your campaign to maximize its potential. This means knowing the metrics that are most important to you and leveraging them to your advantage.
Before optimizing Facebook ads, you must understand how Facebook’s algorithm works. For example, if you want to maximize your ROI, you should optimize your ad sets according to your business objectives. It is also important to know how to set your budget. The best way to set your budget is based on the value of your business.
“By offering more ways to incorporate direct feedback into Feed ranking, we’re making our artificial intelligence systems smarter and more responsive,” the company says in the blog post. The buttons will also appear in the three-dot menu on individual posts and in the Feed preferences settings and will be coming to Reels as well.
